Date
29 March, 2026
Client
Champions Point
Category
Marketing
Location
Skokie, IL
- about the project
Challenge
Capturing a compelling narrative with limited resources required working on-site on March 29th with only a small group of student employees present at the cafe. The team needed to build a powerful story around community impact without access to large crowds or staged environments.
- what we do
Solution
Conducted an intimate, focused video interview with the owner of Kurt’s Cafe to explore the transformation of Michael Jordan’s former estate into a dedicated youth center. Maximized every available moment on-site to shoot intentional b-roll of the student workers, capturing authentic interactions and local atmosphere.
- the result
Video finalization
Crafted a tight, impactful video story highlighting how investing in youth initiatives transforms underserved communities. Finished with custom color grading and precise audio leveling to create a polished, emotional visual piece.
